July 16, 2024

Gussie Fida

Digital Breakthroughs

What Is Data Analytics & Why Should You Care?

4 min read


Data analytics is a term that has been thrown around a lot in recent years, but what does it mean? In the simplest terms, data analytics refers to making sense of large amounts of data. The field is used in many different ways, from determining how well your business is doing to identifying potential threats before they happen. In this article we’ll discuss what data analytics can do for you, where it’s happening and why it’s important.

What Is Data Analytics & Why Should You Care?

What Is Data Analytics?

Data analytics is the process of examining data to find patterns and trends. Data analytics can be used to predict the future, which makes it a powerful tool that can be used for good or evil (depending on who you ask).

It’s also a growing field: according to CompTIA, there will be 1.4 million jobs available in the next five years that require knowledge of data analytics techniques–but only 400K workers trained in those techniques by 2022!

The Power of Data and Analytics

Data analytics can be used to make better decisions.

Data analytics can be used to make better products.

Data analytics can be used for better marketing, business intelligence, fraud detection and prevention.

The Importance of Data Analytics in the Modern World

Data analytics is a key part of the modern world. We use it to make decisions, improve our lives and make our jobs easier. It’s also an essential part of business–without data analytics, businesses would be unable to function as efficiently as they do today.

Data analytics has become so important that many people have started referring to it as “the fourth industrial revolution.” Here’s why:

How Can We Use This Data?

Data analytics is a way of analyzing data to gain insights, predict future trends and make better decisions. Data analytics can be used to improve productivity, efficiency and customer service.

  • Improve Productivity – Companies that use data analytics often find that they are able to reduce costs by improving efficiency. For example, if you want to know how many employee hours are being spent on a particular project or task, then you can set up an alert for when those hours go above or below certain thresholds (e.g., 80{6f258d09c8f40db517fd593714b0f1e1849617172a4381e4955c3e4e87edc1af} of total employee hours). You might also want to see which employees are working longer than others so you can reward them for their extra efforts with bonuses or other incentives such as time off from work. Data allows us insight into what needs improvement so we can take action before it becomes too costly!

Examples of When and Where You’re Likely to Encounter Data Analytics

Data analytics can be used in a variety of industries and fields, from finance to healthcare to retail. It’s also becoming increasingly important for businesses to use data analytics as they continue to grow. In fact, it’s estimated that 80{6f258d09c8f40db517fd593714b0f1e1849617172a4381e4955c3e4e87edc1af} of all companies will rely on data analytics by 2020!

What does this mean for you? Data analytics can help improve your customer experience, increase sales and profits for your business or organization–and even save lives! Here are some examples:

  • If you own an online store like Amazon or eBay, data analytics gives you insight into what products customers want most so that you know what kinds of items should be stocked at any given time (and where). You’ll also know which promotions are working best so that when someone buys something from one category (like shoes), they get notified about other similar items within their cart before checkout happens–which means more sales for both parties involved!
  • In hospitals across America today there are machines called electronic medical records systems (EMRs) which keep track of everything from patient histories through diagnoses made by doctors until treatments prescribed through nurses’ notes written down after each visit made by someone who visits often enough.”

Data analysis and big data will play a crucial role in our future.

Data analysis and big data will play a crucial role in our future. You can’t escape it; if you’re shopping online, using social media or even browsing the web, you are contributing to the great pool of data that is constantly being collected by companies everywhere. Data analytics is an important part of modern life and it’s only going to become more prevalent as time goes on.

Reading this article should have given you some idea of what exactly data analytics is, but if not then hopefully now you know enough about what it means so that when someone asks “what do you do?” at a party or interview they won’t leave disappointed!


Data analytics is a powerful tool that can be used to make informed decisions. As we move into the future, data analysis will become even more important as it helps us understand our world and how it works.